Attracting Top Talent has Become more than a Race

In today’s highly competitive job market, attracting top talent has become more than a race—it’s a war for the best and brightest. Businesses of all sizes are grappling with a shifting workforce, where candidates have higher expectations and more options than ever before. And while salary is still important, it’s no longer the only deciding factor.

Employees want to know they’re valued beyond a paycheck. That’s where your benefits package becomes your most powerful recruiting tool.

At ClarkAdamson, we’ve helped hundreds of businesses create personalized, high-impact employee benefits programs that not only attract talent—but inspire long-term commitment. In this post, we’ll break down why benefits matter more than ever, what modern employees are looking for, and how your business can rise above the noise and bring in the talent you need to grow.

The New Talent Landscape: Why Traditional Recruiting Isn’t Enough

Gone are the days when job seekers were simply grateful for an offer. Today’s candidates are informed, connected, and looking for alignment between their values and their workplace. They want flexibility, wellness, security, and a culture that supports them.

In fact, according to a 2024 Glassdoor survey:

  • 63% of job seekers say benefits are a top factor in deciding whether to accept a job.

  • 81% would consider lower pay in exchange for better benefits.

  • 54% of employees say that benefits are the reason they stay at a company longer than 5 years.

This tells us something important: benefits aren’t perks anymore—they’re expectations. And if you want to attract the best talent, you need to deliver more than the basics.

What Benefits Actually Attract Top Talent?

Let’s take a closer look at the most desirable benefits candidates are actively seeking in 2025—and how ClarkAdamson helps you bring them to life.

1. Health & Wellness Benefits

These are the backbone of a competitive package. Candidates want to know you care about their health and well-being, and that they’ll be supported when life throws challenges their way.

  • Medical Coverage: Quality healthcare is still #1. Offer multiple plans with flexible premiums and copays.

  • Dental & Vision: Affordable plans for essential care that often gets overlooked.

  • Telehealth: Convenient, 24/7 access to doctors—perfect for busy professionals.

By offering a variety of plans through top insurance carriers, ClarkAdamson ensures you have access to the best options for your team and your budget.

2. Financial Protection & Security

Job seekers are more financially savvy than ever. They want protection from the unknown and peace of mind that they and their families will be taken care of.

  • Short-Term & Long-Term Disability: Critical for professionals with families and financial responsibilities.

  • Life Insurance & AD&D: Shows employees that you care about more than just their work.

  • Critical Care, Accident, and Cancer Coverage: These added layers of protection can be life-changing—and life-saving.

We help you tailor coverage that meets both individual and family needs, keeping your offer competitive and compassionate.

3. Work-Life Support and Emergency Benefits

Flexibility and support are rising priorities. Candidates are drawn to companies that value their time, energy, and well-being.

  • Medical Transport Services: Often overlooked, but vital in emergencies.

  • Mental Health Resources: Counseling, virtual therapy, and stress management tools are a huge differentiator.

  • Flexible PTO Policies & Remote Work Options: These can tip the scales for top-tier talent.

ClarkAdamson can help you build support systems into your benefits offering—because the small details matter.

How Benefits Impact Your Employer Brand

Think of your benefits package as part of your brand. It communicates what you value, how you treat people, and how invested you are in long-term success.

When you advertise your job openings, candidates aren’t just reading the job description—they’re evaluating your culture. Highlighting your benefits package in your job listings, social media, and employer branding materials makes your offer more compelling and your company more attractive.

Here’s what a strong benefits brand does:

  • Builds trust before the interview process even begins.

  • Signals stability and commitment to employees.

  • Sets you apart in a crowded job market.

Need help writing benefits-focused job descriptions? We’ve got you covered.

Why Small and Midsize Businesses Can Win Big with Benefits

You don’t have to be Google or Amazon to offer attractive benefits. In fact, small and midsize businesses often have an edge—because you can move faster, adapt to trends, and create personalized experiences for your employees.

At ClarkAdamson, we specialize in working with businesses just like yours. With access to every major insurance carrier in the market, we help you:

  • Compare multiple plan options side-by-side

  • Find the best coverage at competitive prices

  • Create a benefits package that’s sustainable as you scale

Plus, our hands-on approach means we’ll walk with you through open enrollment, compliance, and any mid-year updates.

A Real-World Example: Turning Benefits into a Hiring Magnet

Let’s say you’re a tech startup looking to hire senior developers. You’ve got a great mission, competitive pay, and a solid culture. But your candidates are juggling multiple offers.

Here’s how a strong benefits package seals the deal:

  • Your offer includes fully covered health insurance, mental health counseling, and remote work stipends.

  • You offer short-term disability and life insurance—rare for companies your size.

  • You clearly outline these benefits in your job offer, on your website, and in your recruiting materials.

Suddenly, your offer doesn’t just match your competitors—it feels better. It feels thoughtful. And candidates notice.

Don’t Just Attract Talent—Keep It

Attracting top talent is just the first step. Once they’re on your team, your benefits package becomes the reason they stay. It’s your frontline strategy in boosting retention, improving morale, and building a positive company culture.

But it starts with that first impression—and nothing says “we value you” quite like a well-designed, meaningful benefits plan.

Ready to Build a Better Benefits Package?

Whether you’re hiring your first employee or your fiftieth, the team at ClarkAdamson is ready to help. We make benefits simple, strategic, and scalable—so you can focus on building your business.

Let’s attract the talent you deserve. Contact us today to get started.